Listing moderation

01What a listing is

A listing is the brand name, website, color, optional tagline, and logo shown on one public key after payment. Anyone who opens keywar.lol can see it. Clicking the key opens the brand’s site.

You are responsible for what you put on a key. If it breaks these rules, we take it down.

02What is allowed

A real brand or product website. A name and tagline that match that site. Lawful advertising. Keep it accurate and kind.

03What is not allowed

We do not allow listings that involve adult or sexual content, gambling or chance-based prizes, crypto or blockchain products, health or medical claims, legal or other regulated professional services, or illegal goods or services.

We also remove listings that are misleading, abusive, hateful, or that impersonate someone else. If we cannot tell what the site does, we treat it as non-compliant until it is clear.

04How listings are reviewed

Before checkout we check that the brand name, site, and email are valid. We also screen the name, tagline, and website against this policy. A listing that fails that screen cannot pay.

After payment, the listing goes live at once. We then review the live board. New claims are checked by a person. We look at the brand name, tagline, logo, and the destination site.

Anyone can report a listing. Use the Abuse subject on the Contact page, or email hello@keywar.lol with the key and what is wrong. We review reports within 24 hours. Illegal or harmful listings come down as soon as we see them.

05How we remove a listing

We take the listing off that key. The brand leaves the board. That key opens again at the starting price. Repeat or serious breaches can be refused at checkout.

A removal for breaking these rules is not a defect in the product. If we took a listing down and the charge looks wrong, email us with the receipt and we will look at it.